On September 7, the Chengdu Motor Show 2021 with the theme of "Fashionable Motion and Happy Driving in Chengdu” closed. As the most important auto market event in the west, and close to the sales peak season of “golden September and silver October”, the Chengdu Motor Show attracted much attention. A total of 60 press conferences were held, and 70 models were released for the first time at this motor show. The vehicles were just like shining starts. The most popular ones were new energy auto brands and self-owned brand camps with collective improvement. Among them, BAIC Group with comprehensive layout of new energy automotive industry and full focus on self-own brands appeared as an "innovator". It amazed the whole audience and became a high traffic spot of the motor show.
Electrification has Become the Main Theme,and BAIC Continues to Empower Electric Brands In the first half of this year, the sales volume of new energy vehicles in Chengdu was 30,006, increased by 117.7% over the same period last year, ranking sixth in China after Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. The Chengdu Motor Show also presented the main theme of electrification. At the Chengdu Motor Show, the ARCFOX Motor Booth was always crowded with people, and the workers kept busy. It was obvious that ARCFOX Motor aroused great attention of the people from southwest China. In the automotive industry with many masters, as a new brand, its amazing appearance showed that ARCFOX Motor was well prepared. In April this year, ARCFOX released its αS Huawei HI vehicle. This vehicle is the one that Huawei full-stack smart vehicle solution is applied for the first time in the automotive industry. It is equipped with three laser radars, 400Tops computing power and high-precision maps, which can accurately extract lanes and traffic lights’ information. Its smart driving already has the urban commuting ability, and has the ability of continuous self-teaching and rapid iteration. In addition, this vehicle is the first model equipped with Harmony OS intelligent cockpit, and can achieve the collaboration of multi-terminal devices, making users truly experience the internet of everything. The comprehensive technology of ARCFOX αS Huawei HI vehicle is at least one year ahead of its competing products. In addition to cooperating with Huawei and Baidu, ARCFOX has reached in-depth cooperation with cutting-edge enterprises in the automotive field, such as Magna and Bosch. With matched high-end resources and a lot of investment in innovation, vehicles of ARCFOX brand appeared with brilliant lights, making the outside world see BAIC Group's intentions and confidence in the layout of new energy industry.
Through Outburst of its Self-Owned Brands, BAIC Shows its Achievements of "Rejuvenation". In recent years, BAIC Group has been market-oriented. It rearranged its brand structure, focused on the three self-owned passenger vehicle brands of ARCFOX, BAIC Motor and "Beijing Off-Road" and the self-owned commercial vehicle brands of Foton and Changhe, forming a brand camp with both passenger vehicles and commercial vehicles. At this Chengdu Motor Show, BAIC Group with three self-owned brands under it showed the new look of BAIC.
At the Chengdu Motor Show, ARCFOX attracted the attention and consultation of many audiences and professional media by virtue of its "hard and rigid" vehicle body and intelligent IMC platform architecture. Beijing Off-road is committed to providing high-end off-road life for off-road people by virtue of the strongest corps of BJ30 Light Off-road, BJ40 Corps, BJ80 Flagship in China and unique off-road ecosystem with Beijing characteristics. With BAIC Motor’s strategic achievements of Product 3.0 era, the importance of users' personality needs shown and attached by Jinwuwei and Sakura Knight, and a package of preferential policies for vehicle purchase, selection, use and maintenance, BAIC Motor’s brand image of self-confidence, texture, wisdom and temperature is deeply rooted in the hearts of the people.
Like getting a big picture a small detail, it is the mighty rise of self-owned brands behind the outstanding performance of BAIC Group. January to July, a total of 4.92 million self-owned brand passenger vehicles were sold, increased by 42.8% over the same period last year, and the market share reached 42.6%, with a cumulative increase of 6.5 percentage points. This momentum was demonstrated again at the Chengdu Motor. At the booth of self-owned brands, it was full of crowds, and the self-owned brands were very popular.
Focusing on High-Quality Development, Rejuvenating BAIC The future of automotive lies in being self-owned. BAIC Group has always kept in mind the mission of "developing BAIC's own brand". It persists in doing something but not doing something, unswervingly implements the new development concept, and takes the supply-side structural reform as the main line. It keeps in mind the mission of the times of "strengthening self-reliance and forging a powerful BAIC”. Centering around the three main businesses of complete vehicles, parts and services, BAIC achieves the continuous improvement of BAIC technology and brand through reform and reconstruction, innovation driven, slimming down and effectively promoting the implementation of strategies.
With 63 years of glory, BAIC Group constantly conforms to the development of the times under the leadership of the new leadership team. It closely follows the guidance of the 14th Five-Year Plan, actively adjusts the industrial layout, achieves a new look of overall strength and appearance of BAIC, and makes every effort to start a new journey of high-quality development of "hundred-year BAIC".
(Beijing Evening News)
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